“And the Anonymous Nobody” is a drastic departure for the group. “The faith, I would say, really kicked in when we gave away the music.” ![]() Mason said they considered how much money they would earn from a record label and decided owning the album was worth more. 26, is a largely sample-free affair financed by a Kickstarter campaign that accumulated over $600,000 - more than a third of which was raised in eight hours, the group members say. “We spent years and years trying to figure this out with Warner,” said Kelvin Mercer, 46, known as Posdnuos, who added that label personnel kept shifting and allies were “shuffled out” over time.īut in gathering a list of dedicated fans, De La Soul may have laid the foundation for its new record. “They did tap on our window,” said David Jolicoeur, 47, formerly known as Trugoy the Dove (now just Dave), rapping his knuckles on a table for emphasis. Warner Music Group, which controls the albums’ distribution, was quick to reach out. “We were frustrated with people not being able to just get it,” Vincent Mason, 46, the group’s D.J., known as Maseo, said, adding that the financial impact of digital invisibility was amplified by the fact that their work with Damon Albarn’s Gorillaz had introduced them to another audience.ĭe La Soul’s first album, “3 Feet High and Rising” (1989). In a recent interview, the group explained that it had reached a boiling point. It was because those six albums have never been available to buy digitally or to stream. ![]() The attention wasn’t just because the group was giving its catalog away. They also attracted the attention of Warner Music, which has owned those records since 2002, when it acquired the catalog of Tommy Boy Records, a pioneering indie hip-hop label. The links were available for a day, and the group says the response overloaded the servers hosting the music files. Those albums - including its 1989 debut, “3 Feet High and Rising,” a platinum record in the Library of Congress’s National Recording Registry - are some of the genre’s most influential and sonically adventurous, threading samples from obscure, kitschy records alongside recognizable pop, jazz and funk hooks. On Valentine’s Day in 2014, De La Soul did something surprising: The group gave away almost all of its work.Īfter gathering fans’ email addresses in an online call-out, this hip-hop trio from Long Island sent out links to zip files for its first six albums. ![]() Writer(s): Jonathan Mcgrath, Raad Ryasaat KhanLyrics powered by left, David Jolicoeur, Kelvin Mercer and Vincent Mason of the pioneering hip-hop group De La Soul. Going out of my way Walking through the unknown Venture out to find Wherever I may go And then your mind sings shu-ba-di-daap And then you walk into a trap And then we sing shu-ba-di-daap-daap-daap dada-da-daap It′s begun And am I? What am I? It goes one, two, three, four, five And I feel, I believe And I see things that could not be But the evil rogues They walk right out the door And I feel your love Consume Leave your friend behind In a parking lot Don't you worry about What he would have thought And then he sings shu-ba-di-daap And then you walk into a trap And then we sing shu-ba-di-daap-daap-daap dada-da-daap And I′m here Who am I? What am I? It goes one, two, three, four, five And I feel, I believe And I see things that could not be But the evil rogues They walk right out the door And I feel your love Consume And am I? What am I? It goes one, two, three, four, five And am I? What am I? It goes one, two, three, four, five And I feel, I believe And I see things that could not be But the evil rogues They walk right out the door And I feel your love Consume
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